AUIDENCE ENAGEMENT
Our aim is to create a nostalgic experience of connecting with someone in the digital realm where everything is fast-paced, accessible, and more globalized than ever. The main features the audience engages in with our product is personalized pairing, quizzing you on certain interests, hobbies, and experiences; Consensual/privatized interactions. Both parties have to be aware and consent to give their address in exchanging letters after they are matched together and wish for further correspondence.
And lastly, resource sharing and resource can be anything the user desires. Whether they want to talk about professional experience, skill-building, talking about your hobbies and passions. If they want to get a deeper level, talk about coping mechanisms when it comes to struggles in the art industry.
MARKET AWARENESS
We plan to utilize our market awareness by using print marketing as well as outdoor advertising. We also want to use social platforms to advocate using our project so that more people can know about it. Especially for the sake of using this idea to really create this space for people to collaborate, we want to incorporate including various industry professionals to use our product which would in turn encourage other to use it as well. Our product is very different in terms of our competitors, as we actually want to encourage people to really sharing their artistry and build relationships with each other while they use this product. Platforms like Clubhouse don’t really allow you to connect with industry artists especially in large groups you’re left as a listener and that’s it. We also want to create this space for artists to be to share their work and collaborate and we feel like our competitors aren’t doing that and that’s what we want to tap into.
